Having a social/online presence is imperative if you run a business as the digital marketing is the best to promote your business. If your nature if work is freelance, then having a website is going to be very helpful for you. Having a good website will help you to showcase your skills and let the prospective clients know about your work type, which will help to increase your clients and work amount. Creating a freelance website is critical even if you are on social media, as it gives you more visibility and clients feel that they can trust you after checking out your work. So here is a guide that will help you to build your own website…
Check out The beginner’s guide to building a freelancer website:
Select a layout that is nice and has an easy interface
The layout is an integral part of your website. A site that has an attractive yet easy to use layout is more popular amongst people. Check out the elements, presentation style and how the content is shown all comes under this. There are many templates from which you can choose the one which meets all your requirements. WordPress has all the tools to make a good website.
Branding is important
Importance of branding should not be ignored for your freelance website, if there is no identity or recognition amongst people, how will they contact you? Here are some things that will help in branding:
Name: the website needs to have a name which describes its services as well as your personality.
Domain: buy and select the right domain for you, it should be a good and catchy one.
Logo: is the most important tool for branding, this is the one thing that will always be remembered by people and associated with your business. So make it catchy, simple and unique. Canva logo maker is a great tool for designing the same.
Other: tools for branding are social handles like Instagram where you can promote your site, advertisements, brochures, slogan, USP and visiting card are all critical to good branding.
Make sure the website has all the pages
Your freelance site is just like other sites in the terms of having some common pages like home and contact. But it can have extra pages depending upon your requirements and the nature of the business. Here are some of the pages that need to be included.
Home Page– the first page of the site should be attractive and descriptive about your work. Add images or background or go for a subtle layout but don’t forget to include text.
Services– this page will include all the freelance services you offer and the amount charged.
Projects– make a page that highlight the different work you have done for companies/individuals.
Feedback– a testimonial page is a must where people can read the positive feedback you got from people who have worked for.
Contact- the most important page that will include your contact details so that people can hire you and get in touch with you. Include links to social media sites too.
Others– pages like FAQ, Blog posts etc.
Design it well
The website should be designed in an outstanding manner that clients find it creative and appealing. This will help in you getting more work to make sure the features you use for your site designing is impeccable. Designing and content are what makes a site unique. Customized grids, animation, and video content are some examples for the same.
Right business tools are crucial
To make sure that your freelance website succeeds, it’s crucial to have the right tools that will ease the efforts of the clients and interaction with them will be easy.
Online booking– make sure there is a tab to book your services online 24*7, it makes hiring you hassle-free.
Payment gateway– a secure online payment option is pivotal as most people like to pay online.
Suggestions– a tab for giving suggestion and feedback for your work
Reminders– An option to send automatic generated replies and reminders for pending work etc.
These are the basic steps that will help you to develop your freelance website, but the work is not finished. Make sure that the website is up to date, fresh content is available on the site every few days and most importantly the SEO should be the best so that the ranking and traffic of your site never decreases. Hopefully, this guide will help you in creating a fabulous site and your business blooms.